What is gen c?

Gen C, also known as Generation Connected, refers to a group of individuals who are defined by their digital savviness, connectivity, and reliance on technology. They are known for being highly active online, constantly sharing and consuming content across various platforms and devices.

Members of Gen C are usually younger individuals, often Millennials and Generation Z, who have grown up with technology as an integral part of their lives. They are comfortable using multiple social media platforms, mobile apps, and other digital tools to communicate, collaborate, and stay informed.

Gen C is not just a demographic group, but also a psychographic one, characterized by their shared values, behaviors, and attitudes towards technology and digital communication. They prioritize authenticity, creativity, and instant gratification in their online interactions, and are quick to adopt new trends and technologies.

Marketers and businesses often target Gen C in their advertising and branding efforts, as they are a highly influential group with significant purchasing power. Understanding the preferences and habits of Gen C can help companies reach this audience effectively and create meaningful connections with them.